I think driving traffic to the expo floor is a good idea, as well.  

I went to look at my badge, which used the extra cards to advertise
  * Bad Voltage, 
  * Guide book
  * Game Night

and print the receipt.  There was a lot of empty space on the receipt, so maybe there is room for a Troy penguin with a word balloon saying "Stop by the expo floor for your t-shirt!"  And then have the booth number in smaller text as a caption.


Lan

On Mon, Mar 6, 2017 at 8:16 PM, Ilan Rabinovitch <ilan@socallinuxexpo.org> wrote:
We moved it there after the programs were printed, but made sure to:

1) Send out regular notifications on twitter/fb
2) Send out push notifications to the users who downloaded the mobile app (guidebook)
3) Mention it to attendees when they checked it.
4) Announce it at the keynotes, upscale and other high traffic events.

If we do this again the future, and i think we should, we'll decide on it earlier and note in the printed program as well.
Doing this on the expo floor helped drive a ton of traffic to usually lower traffic areas on the expo floor.

On Mon, Mar 6, 2017 at 6:56 PM, Everett Batey <efbatey@gmail.com> wrote:
Program map, needed Booths 231 and 330 included.  Maybe registration table signage pointing to T-Shirt booth(s) number(s) will help.  

In addition, a last minute, as-is booth map will help vectoring attendees, and, mapping the cabling, switches and access points.  E.g. attached map.  

 R/  Everett Batey / Skype: wa6cre-10 / efbatey@gmail.com
  or efbarc@cotdazr.org or wa6cre@gmail.com or lioneverett@gmail.com
   Auxiliary Lions 4-A3 Web  Lions 4-A3 Calendar  / http://lions.vhwy.com/lcal
    (805) 616-2471 / G-Talk/Twitter: efbatey / CrisisLinks http://bit.ly/cw95Um
      Please visit So Calif Linux Expo http://www.socallinuxexpo.org

On Mon, Mar 6, 2017 at 6:18 PM, Dan Kegel <dank@kegel.com> wrote:
As a very typical and not very attentive attendee:

It was not very discoverable.   You have to assume that nobody reads
anything but what's in very large print on large signs
and/or T-shirts (the wifi password t-shirt was genius).

I only discovered the t-shirts by overhearing it.

Once I knew they were on the show floor, it was fine,
I found mine and got it no problem.

On Mon, Mar 6, 2017 at 5:34 PM, Lei Zhang <leiz@socallinuxexpo.org> wrote:
> This year we moved SCALE t-shirt pick up from registration to a booth
> in the corner of the expo floor. Did this make registration less
> chaotic? Was the t-shirt booth too hard to find? Is the change a net
> improvement from past years?
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