----- Forwarded Message -----
From: Lan Dang <l.dang@ymail.com>
To: SCALE Planning List <scale-planning@lists.linuxfests.org>
Sent: Monday, February 20, 2017 6:39 PM
Subject: Promotional verbiage for SCaLE

Along the lines of what Helen and some others are asking, is there a promo kit for SCaLE?  Flyers are easy to pass around, whether you just intend on emailing them or if you plan on printing and posting them around campus.

Over the past couple of years, I've promoted SCaLE heavily via email.  Here is an example of what I would say.  When I address students or educators, I usually tell them about the  standing "STDNT" discount code, which requires verification of student/teacher id onsite.

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The Southern California Linux Expo (SCaLE) is a large volunteer-run open source technology conference that will be at the Pasadena Convention Center on March 2-5, 2017.  It is a family-friendly conference that serves a diverse audience from IT professionals to students and educators and even youth.  Talks run the gamut from super-technical to beginner and also cover soft skills like mentorship, community building or professional development. 

The 4-day pass price will be $85 until Feb 21st and will go up to $90 after that.   If you just want to check out the exhibit hall, the expo pass is $20.   There is a promotional code ("<insert promo code here>") that will take 50% off the 4-day SCALE Pass.
https://register.socallinuxexpo.org/reg6/

There are a large number of collocated meetings like Ubucon, DevOps Days, Open Infra Day, Bad Voltage Live, etc.  There are also informal gatherings called Birds of a Feather sessions, after the formal programming, which allow you to meet with other attendees to talk about your specific interests. 

This year, there appears to be a lot of talks on containers and Docker as well as some tutorials for Kubernetes.  There are talks about open source in enterprise.  We have strong educational and youth programming as well.  On Saturday, we have a youth track called The Next Generation(TNG), where our young technologists give talks to their peers and others.  On Sunday, , our educators have their turn with talks about using Open Source Software in Education (OSSIE). 
  In addition, there is a pretty awesome game night on Saturday night that starts around 8pm for families and is opened at 9pm for the rest of us.  (Kids usually get in free if accompanied by adult.)


You can find out more details about the programming at SCaLE at the links below.

http://www.socallinuxexpo.org/scale/15x/speakers
http://www.socallinuxexpo.org/scale/15x/events
http://www.socallinuxexpo.org/scale/15x/schedule

Please consider going to SCaLE.  Feel free to foward this to anyone who you think might be interested.

Thanks,
Lan