From the http://www.socallinuxexpo.org/scale10x:
"The Southern California Linux Expo (SCALE) is an annual Linux, Open-Source, and Free Software conference held in Los Angeles. Now celebrating its tenth year, this community organized event will be held January 20-22, 2012 at the Hilton Los Angeles Airport hotel."
So your objection is that Free does not come first?
Well, there is a demonstrated tendency for that to be the case, at least on that page, but the mission statement [0] is significantly more exclusive. Also in reference to your link, there are *other* communities that could be included. As well, the speakers and volunteers could probably be more inclusive. My objection is that there are several areas where the conference could be more inclusive of all communities, but they are not. I only propose that we try to work on that for next year.
[0] https://www.socallinuxexpo.org/scale10x/about-scale